Subaru Military VIP Program
Subaru Military Incentive Program Banner.

The Subaru Military Incentive Program

Subaru supports you on and off the road with the Subaru Military Incentive Program1.

Subaru is proud to offer a special incentive to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, Coast Guard, Space Force, and National Guard, as well as veterans and retirees within 12 months of your date of separation2. This program is also available to a spouse or domestic partner of an eligible participant residing in the same household.

Eligible applicants will save $500 off the Manufacturer's Suggested Retail Price (MSRP)3 (depending on model and accessories). In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.

For complete program details and eligibility information, please contact Great Falls Subaru or VIP Program Headquarters at or 1-800-VIP-0933 for further assistance.

Because words aren't the only way Subaru thanks you for your service.

Love. It's what makes Subaru, Subaru.

Photo of a military family.Another photo of a military family.


Eligible participants include active duty and reserve personnel of the U.S. Armed Forces (Air Force, Army, Navy, Marines, National Guard, Space Force, and Coast Guard) and their spouse or domestic partner residing in the same household as well as veterans and retirees within 12 months of your date of separation2.

  • Must present verifiable proof of military status and active service at time of purchase, such as: Most recent Leave and Earning Statement (LES), valid Military Identification Card or Department of Defense documentation attesting to current duty status. In addition, standard identification documentation may be required by the dealer.
  • Address verification required for spouse/domestic partner. This special pricing is not transferable and does not extend to other family m members, parents, siblings, children, etc.
  • Vehicles purchased/leased under the program must be registered, titled or leased in the name of the eligible participant (or spouse/domestic partner) for personal noncommercial use or transportation.

Military Branch Links - Operation Support Our Troops - America

[1] Subaru Military Incentive Program participants are limited to the purchase or lease of two (2) new vehicles within a 12-month period.

[2] This program is not extended to retired military personnel past 12 months of your date of separation.

[3] MSRP does not include tax, title, registration fees, and dealer doc fees. VIP discount varies based on MSRP of vehicle purchased, please see dealer for details. All WRX STI and Solterra Models excluded from VIP Programs. All other models are subject to availability. Limited time offer subject to change without notice. Terms and conditions apply. Prior sales excluded. This offer replaces all existing offers. Cannot be combined with any other SOA promotion offers, coupons (e.g. Subaru Ambassador, Subaru Loyalty Coupon, $500 Subaru Added Security Maintenance Plan Coupon, $500 CPO Coupon, or Internet Coupons) or direct mail offers (except Subaru Guaranteed Trade-in Program (GTP). Valid in the U.S. only, except Hawaii. See dealer for full program details.

Make an Inquiry

Great Falls Subaru

800 Central Ave
Directions Great Falls, MT 59401

  • Call or Text Sales: 406-564-1156


  • Monday 8:30AM-7:00PM
  • Tuesday 8:30AM-7:00PM
  • Wednesday 8:30AM-7:00PM
  • Thursday 8:30AM-7:00PM
  • Friday 8:30AM-7:00PM
  • Saturday 9:00AM-7:00PM
  • Sunday Closed